From first touch to funded loan.
Attribution Intelligence for Credit Unions
Credit unions can't reliably say which marketing efforts actually drove a funded loan. A member's journey crosses email, call center, branch, and online, and none of those systems talk to each other. Marketing teams know their campaigns are working. They can't prove it to leadership.
Patricia Thomas spent seven years at Origence managing 120+ credit union relationships before founding Attrivix. She watched this problem play out at credit union after credit union.
Before Attrivix existed as a platform, Patricia proved the model by hand. Over six months, she attributed $38.7M in funded loan volume for a $7.6B credit union. That work became the foundation Attrivix was built on.
Attrivix connects a credit union's core, LOS, mortgage LOS, marketing automation, call center, and more, all inside their own Microsoft environment. There is nothing new to procure. No data leaves the tenant. It gives Copilot the connected data it needs to answer the real questions: which campaigns drove funded loans, what the true cost per funded loan is, and where the budget dollars are actually going.
Once those systems are connected, that foundation extends to things like attrition risk, dealer performance, HELOC-equity candidates, and vendor ROI.
Attrivix is pre-revenue and finalizing an agreement with a certified Microsoft build partner to stand up its first working pilot environment.